The Advantages of Creative Web Design for Property Developers


By contracting a creative web design company to design your new website as opposed to a more traditional web company, you give yourself an immeasurable edge over your competition in the eyes of your potential customers. Conventional design companies focus on purely getting a site put together with relevant information, which functionally works. Enter Web 2.0 and more traditional marketing avenues venturing into the marketplace, and creative web design companies have come into the game. By ‘creative web design’, I refer to websites which still have the functionality and relevant information consumers have come to expect, but have a huge focus on the aesthetic aspect, and use traditional marketing ‘wow factor’ to capture the users attention, and last longer in their mind than those of the competitor. Picture a billboard with excellent graphic design and immaculate choice of imagery, compared with an ad on the side of the road only with a name and number. While you may have chosen to look at both, the creative approach will prompt you, the audience, to remember the original billboard.

A web design with a flash introduction page, immediately showing a montage of images and grabbing your attention is essential as it leads into a visually beautiful website where every pixel is perfectly crafted into alignment. Next, a bland webpage showing you purely text and primary navigation is required. Through the use of the latest and greatest technology, a creative web design company will use Flash, jQuery, and HTML5 to engage the user visually; however, this is where the pitfalls of an innovative web design can come into play. Many years ago, around the year 2000, many graphic design companies started to see an emergence in the marketplace for web services. Many of these companies had employees with a little web experience, enough to get by, and as such, they began offering web services. What they didn’t understand was functionality, valid markup, cross-browser compatibility, or SEO – all things which a more traditional web design company would take into account.

Creative Web Designing for Property Developers

While property management would be classed under a creative web design company, often their original web design’s wouldn’t be successfully converted from configuration into the code, and having wrong alignments in design (especially cross-browser) became commonplace. Without experienced property developers’ on-hand, many of these problems became overlooked, and many substandard property administrators creatively designed websites that are still around today, with more and more being sent live on the World Wide Web every day. For this reason, when looking to hire a creative web design company, property firms should always be sure to look into their operation, most reputable companies won’t mind asking a few questions. In a creative web design company, the people building your site should be working as a team. The days of all-rounder’s are over, and when creativity is to be combined with functionality, it is essential to have a ‘designer’ as well as a property developer work on your project.